What do you do?

I am the founder of ADIAMELIAS. ADIAMELIAS is a sustainable contemporary womenswear brand with a core of premium everyday essentials. After I graduated in 2018 in fashion Pattern Cutting from LCF, I didn't want to stop creating, so I continued making pieces to sell online and kinda grew from there in to a brand.

ADIAMELIAS places the importance of sustainable premium essentials and provides you with garments that are made sustainably and ethically produced. As a pattern cutter, my belief is that clothing should be comfortable and innovative, without faulting on style, so I design garments that are creatively cut and wearable. I believe that the things we choose to surround ourselves with matter, and what better place to start than with what we wear? Most of my garments are cut and sewn here in London.

What is your business' mission & how did it start?

It started from out Values: Sustainability, Environmentally, Customer and thoughtful purchase. And you can find out more about the story here. 

When I founded my brand I used to create a collection each season but I then realised that it was not sustainable both mentally and physically for one person to create new products season after season. It was then that I realised I needed to find my own way of doing business and started to think about what sustainability meant to me and what type of brand I wanted to create. I decided that I wanted my clients to know the process it takes to make a garment and that buying by impulse to get trendy items will not help us or the environment in the long run. Having a sustainable brand and introducing made-to-order is not an easy process but it's slowly getting there!

Who is in your team & what are their roles?

At the moment it's just me, but I do work with freelancers when I need help/support and I also work with Factories so that makes things easier.

Are there any projects you would like to collaborate on with any possible partners? (/ are you looking for clients and conversations about any particular topics?)

I am looking for businesses that do Printing, Embossing and Debossing mainly on T-shirts / Hoodies and Coats.

How do you like to celebrate milestones?

Good food with friends and family!